Backcountry Caretakers are the vital to keeping our wild spaces in tact and accessible to all. Our task for this project was to inspire people to explore the outdoors in the Northeast while shedding light on the people and organizations who protect these special places.
Shot across three states, these videos required extensive time in backcountry settings. Fortunately, that is where we at Three Peaks feel most at home. Our rolls for this project included storyboarding, on-location shooting, and editing the final projects, as well as coordinating with our clients' marketing teams.
This series was released through our clients' digital channels and shared across a variety of outdoor focused websites as part of a coordinated marketing campaign. Cross-promotion on Facebook and Instagram allowed each client to share the videos on their channels from one centralized location, making it easy to track viewer interaction.