Each year, the Kelly Brush Foundation hosts a fundraising ride to support their mission of helping people with spinal cord injuries continue to live an active life. KBF hired us to produce a video that captured the experience from one rider's perspective and showcase why the ride is so important.
We spent one day following Marc as he rode 50 miles as part of the Kelly Brush Ride. An additional day was spent interviewing Kelly to provide some background on the ride's history. It was important to KBF to highlight the sense of community riders feel when they harness their passion for cycling to support this great cause.
The Kelly Brush Foundation shared this video with ride participants and has used it to continually grow the ride's participation through social media and email campaigns. The following year they raised $600,000.