rasputitsa

CLIENT

Background:

Rasputitsa is one of the most grueling gravel rides in the country. For this project, our assignment was to bring attention to the event and make this seemingly superhuman sport approachable to all riders.

Production:

Prior to the race, we spent a day filming with one of gravel grinding's best known riders, Jeremy Powers. We then follow Jeremy throughout the course of his ride, collecting footage along the route. In post, we wove together a narrative that gets to the heart of why people enjoy this kind of riding to show that this sport is about more than just competition.

Distribution:

The final short film was distributed by the race organizers through their digital channels. It was also widely shared by cycling related publications.

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