The Clif Enduro East race series was a three part mountain bike event that was a qualifier for the Enduro World Series. Racers competed for points to win a spot on the EWS circuit and got to ride some world class trails while they were at it.
The goal of this project was to raise awareness for the races and increase participation. Since our target audience was experienced riders interested in competition, we focused on the technical trails and sense of camaraderie amongst the racers.
This video was shared by Clif, the event organizer, and Killington Mountain through a variety of digital channels. It was also featured on Pinkbike as part of the race recap.