US OPEN: EVENT COVERAGE
The Clif US Open Slopestyle competition was the first event of its kind hosted on North American soil after a three year hiatus. Three Peaks was hired to produce multiple videos each day to keep spectators near and far up to date on how things unfolded.
For this project, Three Peaks was given the difficult task of shooting and editing simultaneously. We had shooters on the hill and editors at the computer to crank out content by 5pm each day. This required excellent data management and communication skills as well a herculean effort by the whole team to meet the daily deadline.
The videos produced each day were disseminated to individual athletes that had been pre-selected ahead of time based on their social media following. The athletes then shared the content through their own channels, allowing our client access to a massive audience to maximize the impact of each video.