WHY WE RIDE
Each fall, the Kelly Brush Foundation hosts a fundraising bike ride to help support their mission of inspiring and empowering people with spinal cord injuries to lead active and engaged lives.
We worked closely with KBF to identify a pair of riders whose story matched the mission of the foundation. We followed Geoff and Mike throughout their ride to capture the footage needed to showcase what this ride means to them and what makes the Kelly Brush Foundation so important.
The final video and a short cut for social was released by the Kelly Brush Foundation through their website and various social channels. The video was also shared throughout the adaptive sports community.