WILL HIKE FOR CAKE

CLIENT

Background:

Tuckerman's Ravine is a Mecca for east coast skiers. When spring comes and the snow consolidates, there's no better place to earn the final turns of the season. We followed three skiers as they embarked on this right of passage to capture the joy of shredding spring corn.

Production:

Pack in, pack out doesn't just apply to camping. For this backcountry shoot, our team hauled 70 pound packs up to the bowl loaded with camera equipment and skis. Once there, we spent two days hiking, skiing and shooting. It was a pretty good week in the office.

Distribution:

The final deliverables included the full cut, a 45 second version for social, and a collection of high resolution still. This content was shared through our clients' websites and social channels, reaching our target audience in the Northeast and beyond.

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