THE LOGGER

We teamed up with Polli Construction and Rusty Dewees to create a pair of 30-second spots rooted in Vermont humor and straight-talk authenticity. Featuring Dewees’ iconic Logger character, the ads lean into no-BS storytelling to reflect Polli’s community roots, personality, and approach to getting the job done right. Grounded, familiar, and quietly funny, the spots use local voice and character to build trust and brand recognition without ever feeling like an ad trying too hard.

Script: Rusty Dewees
Production: Three Peaks Media
Director: Michael Fisher